Recently, Jo Dilley, managing director at Marketing Peak District and Derbyshire, UK, led a delegation on an on-site visit to the Huangshan Scenic Area. The two sides held in-depth discussions on topics such as tourism product development, brand promotion, and bilateral cooperation.
During the visit, director Jo Dilley expressed high praise for Huangshan’s stunning landscapes, describing it as a rare natural wonder globally with immense appeal to international tourists. She emphasized that Huangshan and Derbyshire should engage in extensive cooperation in tourism product development, market promotion, and mutual visitor exchange. This visit not only deepened the British tourism sector’s understanding of Huangshan but also laid a solid foundation for establishing friendly relations between Huangshan Scenic Area and Peak District National Park. Officials from the Anhui Provincial Department of Culture and Tourism and the Huangshan Municipal Bureau of Culture and Tourism also participated in the discussions.